Emphasising the company’s innovative approach to the issue of second-life of waste, we designed upcycling gifts out of raw materials from SUEZ. We symbolically gave the second life to the old, outdated promotional materials of the company, which were replaced with new ones during rebranding of SUEZ. We have proven that recycling is not only the main business branch of the SUEZ company but also the daily operation and the way for innovative brand communication. Roll-ups, tents, flags with an old logotype have been transformed into attractive shopping bags and posters, which delighted SUEZ customers with their idea, functionality and colours.
Materials We Used
The speed of our economy is unprecedented and the life of new promotional materials unfortunately only lasts seconds. Before it is produced, it is already outdated! Our products were created from such outdated materials as roll-ups, tents, flags, banners branded SUEZ.
The Circular Effect
We made an analysis of SUEZ used materials and developed a business case for SUEZ waste upcycling. We found a whole new set of functionality in outdated promotional materials such as roll-ups, tents and flags, turning them not only in original gifts for SUEZ customers such as shopping bags and posters but giving them an entirely new colourful logo look, creating a cost-efficient socially meaningful logo for SUEZ. Thanks to this approach more than 100 corporate clients of SUEZ were inspired and educated about what can be done from such kinds of waste materials.
Our economic model is built on scarcity. Infinite wants and limited resources. A fully circular economy offers the prospect of a global economy which is regenerative by design and abundant. As a business and as a citizen you are aware that to answer waste management we require ‘rapid, far-reaching and unprecedented changes in all aspects of society’. This coupled with technological disruption won’t make your success long-lasting. You wouldn’t want to miss out on the opportunity to give a second chance to your waste, saving on limited resources while gaining new products at no cost and more importantly joining the spectacular circular movement. Wasting is so problematic, start by not wasting your time and write immediately your successful story with DekoEko!