Industrial development has caused global production of plastics to increase from 1.5 million tonnes in 1950 to around 370 million tonnes in 2021. Their reuse presents a major challenge. Is it possible for the common waste such as packaging film to return to circulation in a much more valuable form - as an attractive product of choice for shop shelves? Thanks to a project carried out by Deko Eko together with the Castorama store and Stena Recycling, the answer to this question is: yes, it is difficult, but such an innovative approach to waste is possible! It's just a matter of choice.